Blog

BS.Dell, Dblocks, and Onewheel Frank were stoked to visit Chicago for the launch of the new Chicago Big Ripper and the Chicago Ripper jersey! We'll be posting videos of the Chicago Rideout soon!...

Chicago, IL is a powerhouse in the sports world, so it was time to honor the city with the new, limited-edition Chicago Big Ripper. With a colorway that screams “Chi-Town”,...

This is such a legendary helmet! This is Stu Thomsen's SE Racing helmet from the late ‘70s when he was ranked #1 in the USA. This helmet is now on...

You see that we've got something cooking for Friday, August 5th in Chicago, right!? We're going to keep the party going on into the weekend! The next day, on Saturday, August...

You know it’s hot out there, right? Well, now you and your homies can cool off under your very own SE tent! That’s right, this tent that was previously only...

The Fat Ripper and @bs.dell are a perfect match! Dell recently sent over a few clips on the Fat Ripper (filmed by @yancey_.17) and he is going off! Who else out there...

Who remembers when we posted this photo waaaay back in 2009!? These four Big Rippers are the first ones that we EVER made. Even before we called them Big Rippers...

Got blocks? You know Rosie Dayton does. She's also one heck of a bike builder! Here she is unboxing the new Pink Camo Blocks Flyer and putting it straight to use.

You know that we like giving away bikes, right? Well, on day 3 of the So Cal BMX Ride, Todd Lyons gave away the Peaceful So Cal Flyer to @lilmamamilesz!...

We gotta admit, it was pretty awesome to watch Perry Kramer and Mike Buff bomb down the “Mike Buff Kamikaze Bomb Drop” on day 2 of the So Cal BMX...

Every sunset brings the promise of a new day to be out on your bike. Dream about riding the day away in the new SE Sunset Flexible Fit Hat. Get...

We really upped the ante this year with the introduction of the 29” Big Ripper HD. This bad boy comes equipped with Tektro hydraulic disc brakes and a LOUD 9-pawl...