In 2018, the clothing brand Cult of Individuality reached out about doing a collab to combine bike life with their clothes. They wanted to make sick high end t-shirts, a hat, jeans, a jersey, a hoodie, and track pants. We created a couple “Cult Flyer” Big Flyers for their marketing, too.

Cult of Individuality did some amazing marketing with these items. They even had Dblocks and some others riders at appear at a tradeshow where they shot some cool photos while garnering even more hype for the brand.