Tyler, the Creator is a man who knows what he likes, and likes SE Bikes! We had seen photos of Tyler riding SE bikes on his social media, and it was awesome when his team got in contact in 2018 about doing a project with SE. Tyler had his heart set on a collab with his company GOLF Wang using the Blocks Flyer, and that's how the GOLF Flyer was born!
The design for the GOLF flyer.
The bike also came with this cool sticker sheet.
The padset design. Details matter!
Even the bike box was *sponsored by GOLF.
Simple-Yet-Stylish!
The limited-edition GOLF Flyer embodied the simple-yet-stylish vibe that GOLF is known for. The final result was exactly what Tyler and SE Director Todd Lyons had in mind, and the bike received tons of coverage in the hip hop and streetwear communities.
Photos of Tyler with the GOLF Flyer were everywhere!
This is a fun before-and-after of the project.
Camp Flog Gnaw
In 2022, Tyler was working on Camp Flog Gnaw, a carnival/music festival to be held at Dodger Stadium in Los Angeles in 2023. There would be multiple packages attendees could purchase including "Super VIP", and Tyler wanted to include a custom Camp Flog Gnaw x SE bike with that package! We worked hard to meet Tyler's timeline to produce this super-limited bike for the event. And, of course, the Super VIP package sold out as soon as it was available!
Super VIPs at Camp Flog Gnaw got this SE bike included in their package. How cool is that!?
The factory sent mockup photos while we worked to get the decal placements exactly where we wanted them.
And it worked!
Just like all SE collabs, the GOLF Flyer came with its own custom bike box.
GOLF Flyer Video
From the creative mind of Tyler, the Creator comes GOLF Flyer. Water your garden, stunt.