Miller Lite x SE Bikes

It's Miller Time, California!

The Miller Lite x SE Big Ripper was a super limited-edition Big Ripper we did specifically for Miller Lite for in California. This bike was not for sale and Miller Lite only used it for California-specific marketing. If you get your hands on one one of these bikes, it is a true collector's item (but only if you're over 21).

This looks like a puzzle, but it's perfectly-designed for the Miller Lite wrap on the bike's frame and fork.

This eventually became the super-detailed Miller Lite seat.

Our design file for the Miller Lite Big Ripper.

The seat details were so dope!

The Design Process

The SE factory took our detailed instructions for the graphics and fit them perfectly onto the bike's frame and fork. They sent photos of the entire process to make sure everything lined up perfectly. The design for the Miller Lite seat was intricate, too, and it was cool to see it become a reality!

The factory sent these photos as we were making sure the design fit perfectly on the bike's frame and fork.

The final version of the bike's frame and fork was spot-on!

The seat details were equally as important.

The factory always sends photos of every step of the process.

This photo was used to get the frame and seat graphics dialed in.

Time for a Cold One!

We couldn't fully hype this bike up when it was complete since Miller Lite had very specific marketing plans, but we are beyond stoked any time we see one in the wild. We have used this bike on social media for National American Beer Day—it's too perfect!

Celebrating National American Beer Day with the Miller Lite Big Ripper!

This bike goes perfectly with a California sunset at the beach!

It's Miller Time!

Miller Lite 29" Big Ripper

If you see one of these bikes at a rideout, it's like spotting a unicorn!

This bike was made for California, but we've spotted them all the way on the East Coast.

It's Miller Time, California!